Securing Funding for Border Patrol, Homeland Security and Small Businesses
⏱ 3 min read
Secure America Act (S 2) – The Secure America Act is a federal budget reconciliation bill that funds homeland security. It was introduced by Sen. Lindsay Graham (R-SC) on May 20. The bill allocates $22.6 billion to Customs and Border Protection; $3.5 billion for border security technology improvements; $38.5 billion to Immigration and Customs Enforcement (ICE); and
$5 billion to the Department of Homeland Security. The act was passed in the Senate on June 5, in the House on June 9, and was signed into law by the president on June 10.
Investing in All of America Act of 2025 (HR 2066) – Introduced on March 11, 2025, by Rep. Daniel Meuser (R-PA), this legislation revises how private capital is defined and adjusts Small Business Investment Company (SBIC) leverage limits. The net result is that it increases the amount of long-term capital available to American small businesses. The bill passed in the House on Dec. 1, 2025, in the Senate on April 15, and was enacted on May 19.
FIRE Act (HR 6387) – Introduced by Gabe Evans (R-CO) on Dec. 3, 2025, this bill addresses a current quandary between federal air quality enforcement and state-level wildfire prevention. In an effort to curb wildfires, some states conduct controlled burns. However, these prescribed burns do not always comply with national air quality standards. The act would amend the current Clean Air Act to exclude state wildfire mitigation activities from air quality compliance calculations. The fix remains controversial because some lawmakers see it as a gateway to weakening the nation’s air quality standards. The FIRE Act passed in the House on April 22 and is now in the Senate for consideration.
Combating Organized Retail Crime Act of 2025 (HR 2853) – This legislation focuses on the customs enforcement side of ICE. It would authorize a unit that coordinates law enforcement for organized crime involving the shipping and sale of illegally obtained goods and counterfeit products via online and physical marketplaces. The bipartisan bill was introduced by David Joyce (R-OH) on April 10, passed in the House on May 12, and is under consideration in the Senate.
Defending American Property Abroad Act of 2026 (HR 7084) – This law enables the president to prohibit vessels from entering any port, harbor, or marine terminal in a Western Hemisphere country that commandeered property owned by a U.S. citizen or corporation. Failure to abide could trigger a total ban from U.S. waters. The injunction can be lifted once the property is returned by the offending country with acceptable compensation or some other resolution. The bill does include exemptions for legitimate maritime emergencies. This largely bipartisan bill was introduced by Rep. August Pfluger (R-TX) on Jan. 15. It passed the House on March 27 and is currently under consideration in the Senate.
Securing Funding for Border Patrol, Homeland Security and Small Businesses
July 1, 2026 · Blog, Congress at Work, News
⏱ 3 min read
Secure America Act (S 2) – The Secure America Act is a federal budget reconciliation bill that funds homeland security. It was introduced by Sen. Lindsay Graham (R-SC) on May 20. The bill allocates $22.6 billion to Customs and Border Protection; $3.5 billion for border security technology improvements; $38.5 billion to Immigration and Customs Enforcement (ICE); and
$5 billion to the Department of Homeland Security. The act was passed in the Senate on June 5, in the House on June 9, and was signed into law by the president on June 10.
Investing in All of America Act of 2025 (HR 2066) – Introduced on March 11, 2025, by Rep. Daniel Meuser (R-PA), this legislation revises how private capital is defined and adjusts Small Business Investment Company (SBIC) leverage limits. The net result is that it increases the amount of long-term capital available to American small businesses. The bill passed in the House on Dec. 1, 2025, in the Senate on April 15, and was enacted on May 19.
FIRE Act (HR 6387) – Introduced by Gabe Evans (R-CO) on Dec. 3, 2025, this bill addresses a current quandary between federal air quality enforcement and state-level wildfire prevention. In an effort to curb wildfires, some states conduct controlled burns. However, these prescribed burns do not always comply with national air quality standards. The act would amend the current Clean Air Act to exclude state wildfire mitigation activities from air quality compliance calculations. The fix remains controversial because some lawmakers see it as a gateway to weakening the nation’s air quality standards. The FIRE Act passed in the House on April 22 and is now in the Senate for consideration.
Combating Organized Retail Crime Act of 2025 (HR 2853) – This legislation focuses on the customs enforcement side of ICE. It would authorize a unit that coordinates law enforcement for organized crime involving the shipping and sale of illegally obtained goods and counterfeit products via online and physical marketplaces. The bipartisan bill was introduced by David Joyce (R-OH) on April 10, passed in the House on May 12, and is under consideration in the Senate.
Defending American Property Abroad Act of 2026 (HR 7084) – This law enables the president to prohibit vessels from entering any port, harbor, or marine terminal in a Western Hemisphere country that commandeered property owned by a U.S. citizen or corporation. Failure to abide could trigger a total ban from U.S. waters. The injunction can be lifted once the property is returned by the offending country with acceptable compensation or some other resolution. The bill does include exemptions for legitimate maritime emergencies. This largely bipartisan bill was introduced by Rep. August Pfluger (R-TX) on Jan. 15. It passed the House on March 27 and is currently under consideration in the Senate.
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
Picture two heating-and-cooling companies at opposite ends of the same town. Same revenue, same trucks, same crew. The first one runs on its owner, a guy who spent 20 years building a name, and people call the office because they want him on the roof. The second runs on a brand, a dispatch system, and a phone number folks have had memorized since the ’90s. On paper, the two look like twins. But put them up for sale, and they fetch very different prices – and the reason is goodwill, the chunk of value that has nothing to do with the trucks and everything to do with why the phone keeps ringing.
The Value That Stays
That second company has what valuators call enterprise goodwill. It lives in the business itself: the location people drive past, the name they already trust, the systems that keep running through the two weeks when the founder goes to Cabo. Whoever buys the place inherits all of it, and that is what a buyer pays up for. They are not wagering on one person’s stamina. They are buying an operation that keeps producing after the seller is a memory.
The Value That Walks Out the Door
The first company has personal goodwill, where owners talk themselves into a number the market will not pay. When the clients are loyal to the owner, the referrals come because of the owner, and the day he retires, half the revenue walks out behind him; you cannot deed that over the way you hand across the keys to a van. A business built on one person almost always sells for less, because the buyer is left guessing how much of it actually survives the handoff.
It can be salvaged. A tight employment agreement and a non-compete can keep the seller out of the market long enough for relationships to take root with the new owner. In a lot of these deals, choreographing that single transfer is the whole negotiation.
It Comes Up in Divorce, Too
The same split shows up in divorce, usually not the way people expect. State law varies, but courts tend to treat enterprise goodwill as a divisible marital asset while setting personal goodwill aside, on the logic that it is really the spouse’s future earning power rather than property to carve up. Arizona is one of the states that has swept professional goodwill into the marital estate anyway, in the right case. Wherever it gets heard, someone has to draw that boundary, and a lot of money rides on where the line lands.
Putting a Dollar On It
So how do you put a dollar figure on something this slippery? One of the cleaner tools is the With and Without Method. You build two futures for the company and discount each one back to today. In the first, the key owner stays. In the second, he walks and starts competing down the street. The cash flow that bleeds out of that second version is the value the first one was quietly protecting.
Go back to our first owner and say his presence is worth a formal non-compete. With him locked in, free cash flow runs $10 million a year. With him loose and competing, it slips to $7.5 million. Discount each stream at 7.5 percent over eight years, and the protected version is worth about $58.6 million in today’s dollars against roughly $43.9 million without. That gap, near $14.6 million, is the price tag on the non-compete.
A real engagement would not leave it that clean. I would model how fast the business rebuilds the revenue it lost and weigh the result for how likely the owner is to actually go compete. But the bones of it are exactly that.
What to Take Away
Here is the part worth holding onto. Get this distinction wrong, and you can leave seven figures on the table at a closing or in front of a judge. The line between personal and enterprise goodwill does not draw itself. If you are eyeing an exit, weighing an offer, or fighting over a number in a dispute, get someone to mark it before the other side marks it for you.
Personal Versus Enterprise Goodwill: What You’re Really Selling
July 1, 2026 · Accounting News, Blog, News
⏱ 4 min read
Picture two heating-and-cooling companies at opposite ends of the same town. Same revenue, same trucks, same crew. The first one runs on its owner, a guy who spent 20 years building a name, and people call the office because they want him on the roof. The second runs on a brand, a dispatch system, and a phone number folks have had memorized since the ’90s. On paper, the two look like twins. But put them up for sale, and they fetch very different prices – and the reason is goodwill, the chunk of value that has nothing to do with the trucks and everything to do with why the phone keeps ringing.
The Value That Stays
That second company has what valuators call enterprise goodwill. It lives in the business itself: the location people drive past, the name they already trust, the systems that keep running through the two weeks when the founder goes to Cabo. Whoever buys the place inherits all of it, and that is what a buyer pays up for. They are not wagering on one person’s stamina. They are buying an operation that keeps producing after the seller is a memory.
The Value That Walks Out the Door
The first company has personal goodwill, where owners talk themselves into a number the market will not pay. When the clients are loyal to the owner, the referrals come because of the owner, and the day he retires, half the revenue walks out behind him; you cannot deed that over the way you hand across the keys to a van. A business built on one person almost always sells for less, because the buyer is left guessing how much of it actually survives the handoff.
It can be salvaged. A tight employment agreement and a non-compete can keep the seller out of the market long enough for relationships to take root with the new owner. In a lot of these deals, choreographing that single transfer is the whole negotiation.
It Comes Up in Divorce, Too
The same split shows up in divorce, usually not the way people expect. State law varies, but courts tend to treat enterprise goodwill as a divisible marital asset while setting personal goodwill aside, on the logic that it is really the spouse’s future earning power rather than property to carve up. Arizona is one of the states that has swept professional goodwill into the marital estate anyway, in the right case. Wherever it gets heard, someone has to draw that boundary, and a lot of money rides on where the line lands.
Putting a Dollar On It
So how do you put a dollar figure on something this slippery? One of the cleaner tools is the With and Without Method. You build two futures for the company and discount each one back to today. In the first, the key owner stays. In the second, he walks and starts competing down the street. The cash flow that bleeds out of that second version is the value the first one was quietly protecting.
Go back to our first owner and say his presence is worth a formal non-compete. With him locked in, free cash flow runs $10 million a year. With him loose and competing, it slips to $7.5 million. Discount each stream at 7.5 percent over eight years, and the protected version is worth about $58.6 million in today’s dollars against roughly $43.9 million without. That gap, near $14.6 million, is the price tag on the non-compete.
A real engagement would not leave it that clean. I would model how fast the business rebuilds the revenue it lost and weigh the result for how likely the owner is to actually go compete. But the bones of it are exactly that.
What to Take Away
Here is the part worth holding onto. Get this distinction wrong, and you can leave seven figures on the table at a closing or in front of a judge. The line between personal and enterprise goodwill does not draw itself. If you are eyeing an exit, weighing an offer, or fighting over a number in a dispute, get someone to mark it before the other side marks it for you.
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
S.98: Rural Broadband Protection Act of 2025 – This bipartisan bill instructs the Federal Communications Commission (FCC) to establish a vetting process for service provider applicants applying for federal funding assistance for broadband deployment in high-cost areas, including rural communities. Sponsored by Sen. Shelley Moore Capito (R-WV) on Jan. 15, 2025, the bill passed in the Senate on June 26, 2025, and in the House on April 20, 2025. It was signed into law by the president on May 11, 2026.
S.723: Tribal Trust Land Homeownership Act of 2025 – Introduced by Sen. John Thune (R-SD) on Feb. 25, 2025, this bill requires the Bureau of Indian Affairs to complete the processing of all residential and business mortgages on Indian land by certain deadlines. It passed in the Senate on Dec. 11, 2025, in the House on March 4, and was enacted on May 4.
A joint resolution to direct the removal of United States Armed Forces from hostilities within or against the Islamic Republic of Iran that have not been authorized by Congress (SJ Res 185) – Well past the 60-day deadline for a president to legally engage in military hostilities abroad without congressional authorization, Sen. Tim Kaine (D-VA) introduced his resolution on April 27. The resolution would remove U.S. military troops from Iran unless explicitly authorized by Congress. On May 19, the resolution narrowly passed in the Senate Foreign Relations Committee, now moving to the Senate floor for debate and a full vote. The resolution faces an uphill battle in the House. However, even if the joint resolution cleared the Senate and the House, it is expected to be vetoed by the president and would require a two-thirds supermajority by both the Senate and the House to override the veto – which is unlikely at this point.
21st Century ROAD to Housing Act (HR 6644) – This bipartisan, White House-endorsed bill addresses housing affordability by placing ownership restrictions on large institutional investors and expanding available financing for homebuyers. One provision would prohibit institutional investors/private equity firms that own more than 350 single-family homes from purchasing additional single-family homes – unless they are sold to individual homeowners after seven years. The act would impose a penalty of up to $1 million per violation or three times the purchase price of the property, whichever is greater. Other provisions waive regulations on community banks to help expand local lending. The bill was introduced by Rep. French Hill (R-AR) on Dec. 11, 2025. It passed in the House on Feb. 9, in the Senate with changes on March 12, and in the House again with changes on May 20. The bill is currently under consideration in the Senate for the second time.
Advancing Broadband, Tribal Land Mortgages and Affordable Single-Owner Housing Opportunities
June 1, 2026 · Blog, Congress at Work, News
⏱ 3 min read
S.98: Rural Broadband Protection Act of 2025 – This bipartisan bill instructs the Federal Communications Commission (FCC) to establish a vetting process for service provider applicants applying for federal funding assistance for broadband deployment in high-cost areas, including rural communities. Sponsored by Sen. Shelley Moore Capito (R-WV) on Jan. 15, 2025, the bill passed in the Senate on June 26, 2025, and in the House on April 20, 2025. It was signed into law by the president on May 11, 2026.
S.723: Tribal Trust Land Homeownership Act of 2025 – Introduced by Sen. John Thune (R-SD) on Feb. 25, 2025, this bill requires the Bureau of Indian Affairs to complete the processing of all residential and business mortgages on Indian land by certain deadlines. It passed in the Senate on Dec. 11, 2025, in the House on March 4, and was enacted on May 4.
A joint resolution to direct the removal of United States Armed Forces from hostilities within or against the Islamic Republic of Iran that have not been authorized by Congress (SJ Res 185) – Well past the 60-day deadline for a president to legally engage in military hostilities abroad without congressional authorization, Sen. Tim Kaine (D-VA) introduced his resolution on April 27. The resolution would remove U.S. military troops from Iran unless explicitly authorized by Congress. On May 19, the resolution narrowly passed in the Senate Foreign Relations Committee, now moving to the Senate floor for debate and a full vote. The resolution faces an uphill battle in the House. However, even if the joint resolution cleared the Senate and the House, it is expected to be vetoed by the president and would require a two-thirds supermajority by both the Senate and the House to override the veto – which is unlikely at this point.
21st Century ROAD to Housing Act (HR 6644) – This bipartisan, White House-endorsed bill addresses housing affordability by placing ownership restrictions on large institutional investors and expanding available financing for homebuyers. One provision would prohibit institutional investors/private equity firms that own more than 350 single-family homes from purchasing additional single-family homes – unless they are sold to individual homeowners after seven years. The act would impose a penalty of up to $1 million per violation or three times the purchase price of the property, whichever is greater. Other provisions waive regulations on community banks to help expand local lending. The bill was introduced by Rep. French Hill (R-AR) on Dec. 11, 2025. It passed in the House on Feb. 9, in the Senate with changes on March 12, and in the House again with changes on May 20. The bill is currently under consideration in the Senate for the second time.
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
Every day, businesses are publishing AI-generated blog posts, automated emails, faceless videos, and social media threads at an unprecedented scale. A prompt can now produce what once required hours of brainstorming and execution.
This probably sounds like every marketer’s dream. However, audiences are becoming more selective, more skeptical, and more emotionally disconnected from brands that sound robotic or overly automated.
This also has made human connection more valuable. The businesses winning today are not those creating the most content, but those creating the content that feels real, personal, trustworthy, and emotionally intelligent. In a world flooded with AI-generated noise, human-centric marketing has become a competitive advantage.
The Internet Has Entered the Era of AI Saturation
AI tools have completely transformed marketing. Businesses now use AI to write ads, generate videos, automate customer support, create product descriptions, analyze customer behavior, and schedule content.
According to recent industry research, generative AI adoption among marketing teams has exploded due to the efficiency and ROI it promises. However, in the pursuit of efficiency, many businesses are optimizing for systems and not people, running the risk of marketing to search engines and not the humans who are typing keywords into them.
Consumers are increasingly noticing that a lot of the content feels emotionally flat, repetitive, or lifeless. As a result, consumers are becoming fatigued with overly polished, mass-produced AI content.
In many ways, AI has lowered the barrier to creating content – while at the same time raising the standard for creating meaningful content. Today, audiences are not looking for more information. They want resonance, relatability, trust, and emotional connection.
The Anatomy of AI Spam: The ‘More is Better’ Illusion
In the early 2020s, the marketing playbook was all about using AI to multiply production, lower cost per asset, and dominate search engines and social feeds through volume.
This resulted in companies adopting generative AI to scale up their monthly content output. But this push for volume has triggered an aggressive case of digital fatigue. Audiences are learning to spot signs of automated copies, such as repetitive sentence structures, unnatural personalization, generic advice, lack of original insight, and emotionally detached messages.
AI spam also suffers from algorithmic sameness as AI models train on identical and widely available data. Unless carefully refined with brand-specific insights and human creativity, many outputs begin sounding identical. This lazy automation has broken consumer trust.
The Hybrid Framework
Choosing human-centric marketing does not mean launching an anti-technology crusade or abandoning modern software tools. The smartest marketing strategies today combine AI efficiency with human intelligence. A marketing team can use generative tools to manage backend activities like sorting data, testing headlines, generating first drafts and automating repetitive workflows.
With the administrative friction taken care of, the marketing team will have time to listen closely to its audience, understand emotional context, tell compelling stories and build authentic trust. Technology in this case will drive distribution scale, while genuine human connection drives sales conversations.
How to Make Your Marketing More Human-Centric
As AI-generated content becomes more common, standing out will require marketers to become more intentional about human connections. Here are practical ways to make marketing feel more authentic and emotionally relevant:
Share real experiences – talk about lessons learned, mistakes made, challenges faced and real outcomes. These experiences cannot be automated convincingly.
Develop audience clarity – understanding not just who your audience is, but what they fear, desire, struggle with and aspire toward.
Human language and storytelling – avoid sounding overly corporate, robotic or excessively optimized. People connect with conversational communication, relatable stories and emotional honesty.
Build around emotion, not features – focus on how customers want to feel, such as confident, respected, productive, safe or inspired.
Show the humans behind the brand – feature team members, founders, behind-the-scenes moments, customer stories and authentic interactions.
Focus on conversations, not broadcasting – respond thoughtfully to comments, engage in discussions and listen to feedback.
Prioritize original thinking – a major weakness with AI-generated content is sameness. Sharing unique opinions, fresh insights and real expertise instead of recycling popular talking points helps a business stand out.
Use AI as an assistant, not a replacement – AI should support human creativity and not replace the human voice entirely. Every outbound message should pass a simple test before it is sent: Would a real, informed person who actually cares about this customer send this message? If the answer is no, the message should not be sent.
Final Thoughts
Human-centric marketing focuses heavily on real customer experience, emotional understanding, and authentic communication. Brands that want to remain successful must continue investing time and energy in understanding real human behavior, emotion, and trust.
Why Human-Centric Marketing Beats AI Spam Every Time
June 1, 2026 · Blog, News, What's New in Technology
⏱ 4 min read
Every day, businesses are publishing AI-generated blog posts, automated emails, faceless videos, and social media threads at an unprecedented scale. A prompt can now produce what once required hours of brainstorming and execution.
This probably sounds like every marketer’s dream. However, audiences are becoming more selective, more skeptical, and more emotionally disconnected from brands that sound robotic or overly automated.
This also has made human connection more valuable. The businesses winning today are not those creating the most content, but those creating the content that feels real, personal, trustworthy, and emotionally intelligent. In a world flooded with AI-generated noise, human-centric marketing has become a competitive advantage.
The Internet Has Entered the Era of AI Saturation
AI tools have completely transformed marketing. Businesses now use AI to write ads, generate videos, automate customer support, create product descriptions, analyze customer behavior, and schedule content.
According to recent industry research, generative AI adoption among marketing teams has exploded due to the efficiency and ROI it promises. However, in the pursuit of efficiency, many businesses are optimizing for systems and not people, running the risk of marketing to search engines and not the humans who are typing keywords into them.
Consumers are increasingly noticing that a lot of the content feels emotionally flat, repetitive, or lifeless. As a result, consumers are becoming fatigued with overly polished, mass-produced AI content.
In many ways, AI has lowered the barrier to creating content – while at the same time raising the standard for creating meaningful content. Today, audiences are not looking for more information. They want resonance, relatability, trust, and emotional connection.
The Anatomy of AI Spam: The ‘More is Better’ Illusion
In the early 2020s, the marketing playbook was all about using AI to multiply production, lower cost per asset, and dominate search engines and social feeds through volume.
This resulted in companies adopting generative AI to scale up their monthly content output. But this push for volume has triggered an aggressive case of digital fatigue. Audiences are learning to spot signs of automated copies, such as repetitive sentence structures, unnatural personalization, generic advice, lack of original insight, and emotionally detached messages.
AI spam also suffers from algorithmic sameness as AI models train on identical and widely available data. Unless carefully refined with brand-specific insights and human creativity, many outputs begin sounding identical. This lazy automation has broken consumer trust.
The Hybrid Framework
Choosing human-centric marketing does not mean launching an anti-technology crusade or abandoning modern software tools. The smartest marketing strategies today combine AI efficiency with human intelligence. A marketing team can use generative tools to manage backend activities like sorting data, testing headlines, generating first drafts and automating repetitive workflows.
With the administrative friction taken care of, the marketing team will have time to listen closely to its audience, understand emotional context, tell compelling stories and build authentic trust. Technology in this case will drive distribution scale, while genuine human connection drives sales conversations.
How to Make Your Marketing More Human-Centric
As AI-generated content becomes more common, standing out will require marketers to become more intentional about human connections. Here are practical ways to make marketing feel more authentic and emotionally relevant:
Share real experiences – talk about lessons learned, mistakes made, challenges faced and real outcomes. These experiences cannot be automated convincingly.
Develop audience clarity – understanding not just who your audience is, but what they fear, desire, struggle with and aspire toward.
Human language and storytelling – avoid sounding overly corporate, robotic or excessively optimized. People connect with conversational communication, relatable stories and emotional honesty.
Build around emotion, not features – focus on how customers want to feel, such as confident, respected, productive, safe or inspired.
Show the humans behind the brand – feature team members, founders, behind-the-scenes moments, customer stories and authentic interactions.
Focus on conversations, not broadcasting – respond thoughtfully to comments, engage in discussions and listen to feedback.
Prioritize original thinking – a major weakness with AI-generated content is sameness. Sharing unique opinions, fresh insights and real expertise instead of recycling popular talking points helps a business stand out.
Use AI as an assistant, not a replacement – AI should support human creativity and not replace the human voice entirely. Every outbound message should pass a simple test before it is sent: Would a real, informed person who actually cares about this customer send this message? If the answer is no, the message should not be sent.
Final Thoughts
Human-centric marketing focuses heavily on real customer experience, emotional understanding, and authentic communication. Brands that want to remain successful must continue investing time and energy in understanding real human behavior, emotion, and trust.
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
Understanding Horizontal Analysis, What is Horizontal Analysis
⏱ 3 min read
Horizontal Analysis provides businesses a method to examine financial statement entries by looking at the documents’ number for a specific accounting time frame compared to the same length of a historical period for the same accounting line item.
Breaking the Process Down
It’s a way to measure trends and variances by looking at the current year’s values versus the reference year. This helps an analyst figure out if the values increase or decrease. It’s either done on an absolute value or a percentage change basis. The analysis provides a company’s growth and financial position against competitors.
This method is different compared to vertical analysis because vertical analysis looks at a single reporting period and measures the proportional relationship between items, compared to horizontal analysis evaluating multiple periods and multiple ratios for a more comprehensive approach.
Generally Accepted Accounting Principles (GAAP) require uniform and standardized financial statements for adequate financial statement analysis. This entails consistent accounting practices and fundamental principles being employed annually. Comparability constraints mandates that the business’ financial statements are in a form that permits analysts to evaluate them against other competitors in the same field. This is where horizontal analysis comes into play, creating consistency.
This analysis determines what impacts a company’s growth over time. For cyclical or seasonal companies, it lets analysts get a handle on what’s normal and what’s not. It also permits identification of variances in different product/business segments and how to project a company’s future performance.
Along with the three financial statements (balance sheet, cash flow statement, and income statement) providing working outcomes, it can similarly identify issues and strengths by looking at certain metrics like profit margins or the rate of inventory changing hands.
If a company reports higher earnings per share due to increases in revenue or lowers its figures of the COGS (cost of goods sold), analysts looking at the interest coverage ratio or cash flow-to-debt ratio, for example, can use horizontal analysis to gauge if a business has enough liquidity for continued operations.
Real World Example of Horizontal Analysis
Let’s say Company X had revenue of $100 million in the previous year and accounts receivable of $200 million during the “base year.” This is compared to revenue of $300 million in the present year and accounts receivable of $600 million. Based on these numbers, the calculations are as follows:
Revenue Comparison
[($300 million – $100 million)/$100 million)] x 100 = 200 percent
Accounts Receivable
[($600 million – $300 million)/$300 million)] x 100 = 100 percent
When it comes to interpreting horizontal analysis, the process needs context to ensure it’s used appropriately. The most prominent consideration is understanding what contributed to the base year’s numbers and the current year’s numbers. Did the company sell off a segment that increased profitability, or did they face massive lawsuits or spend excessive amounts of capex to ensure their viability and competitiveness in the upcoming years?
The calculation is straightforward, but being able to delve into what happened – and why – is the role of the business owner and investor to determine the true health of the business.
Understanding Horizontal Analysis
June 1, 2026 · Blog, General Business News, News
⏱ 3 min read
Horizontal Analysis provides businesses a method to examine financial statement entries by looking at the documents’ number for a specific accounting time frame compared to the same length of a historical period for the same accounting line item.
Breaking the Process Down
It’s a way to measure trends and variances by looking at the current year’s values versus the reference year. This helps an analyst figure out if the values increase or decrease. It’s either done on an absolute value or a percentage change basis. The analysis provides a company’s growth and financial position against competitors.
This method is different compared to vertical analysis because vertical analysis looks at a single reporting period and measures the proportional relationship between items, compared to horizontal analysis evaluating multiple periods and multiple ratios for a more comprehensive approach.
Generally Accepted Accounting Principles (GAAP) require uniform and standardized financial statements for adequate financial statement analysis. This entails consistent accounting practices and fundamental principles being employed annually. Comparability constraints mandates that the business’ financial statements are in a form that permits analysts to evaluate them against other competitors in the same field. This is where horizontal analysis comes into play, creating consistency.
This analysis determines what impacts a company’s growth over time. For cyclical or seasonal companies, it lets analysts get a handle on what’s normal and what’s not. It also permits identification of variances in different product/business segments and how to project a company’s future performance.
Along with the three financial statements (balance sheet, cash flow statement, and income statement) providing working outcomes, it can similarly identify issues and strengths by looking at certain metrics like profit margins or the rate of inventory changing hands.
If a company reports higher earnings per share due to increases in revenue or lowers its figures of the COGS (cost of goods sold), analysts looking at the interest coverage ratio or cash flow-to-debt ratio, for example, can use horizontal analysis to gauge if a business has enough liquidity for continued operations.
Real World Example of Horizontal Analysis
Let’s say Company X had revenue of $100 million in the previous year and accounts receivable of $200 million during the “base year.” This is compared to revenue of $300 million in the present year and accounts receivable of $600 million. Based on these numbers, the calculations are as follows:
Revenue Comparison
[($300 million – $100 million)/$100 million)] x 100 = 200 percent
Accounts Receivable
[($600 million – $300 million)/$300 million)] x 100 = 100 percent
When it comes to interpreting horizontal analysis, the process needs context to ensure it’s used appropriately. The most prominent consideration is understanding what contributed to the base year’s numbers and the current year’s numbers. Did the company sell off a segment that increased profitability, or did they face massive lawsuits or spend excessive amounts of capex to ensure their viability and competitiveness in the upcoming years?
The calculation is straightforward, but being able to delve into what happened – and why – is the role of the business owner and investor to determine the true health of the business.
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
Understanding Cost of Goods Manufactured, What is Cost of Goods Manufactured, what is COGM
⏱ 3 min read
When it comes to the latest report for March 2026 manufactured goods orders, according to the United States Census Bureau’s May 4 report, the government agency reported a 1.5 percent bump in orders for the nation’s manufacturers, growing to $630.4 billion. Understanding concepts like Cost of Goods Manufactured (COGM) is essential to smooth operations.
The cost of goods manufactured (COGM) reflects the total manufacturing costs a company incurs during a particular accounting period to complete goods. It includes direct materials used, direct labor, and manufacturing overhead. COGM helps businesses manage inventory levels and serves as a key input for calculating the cost of goods sold (COGS) reported on the income statement.
The first step is to analyze how each input contributes to the result. This involves reviewing direct materials, direct labor, and overhead to determine the complete production costs for the accounting period. By evaluating each component’s contribution, companies can better project manufacturing capacity and cost-effectiveness.
Direct Materials Used in Production
Direct Materials Used = Beginning Raw Materials Inventory + Purchase of Raw Materials – Ending Raw Materials Inventory
This amount is then incorporated into the Total Manufacturing Costs (and ultimately the WIP inventory) shown above.
Calculating Direct Labor and Manufacturing Overhead:
Direct labor costs are determined from time logs or clock-ins (hours worked × hourly rate). Manufacturing overhead includes indirect production costs such as factory utilities, depreciation, and supervision.
Translating COGM to Cost of Goods Sold:
Once calculated, COGM is transferred to the Finished Goods Inventory account. Finished Goods Inventory consists of completed products ready for sale to customers. The standard relationship is:
COGM shows whether production costs are too high or too low relative to sales. For example, if one business generates $2,000,000 in revenue with $1,500,000 in COGS (25% gross margin), while another has $1,500,000 in revenue but only $750,000 in COGS (50% gross margin), the second company demonstrates stronger profitability.
Understanding COGM enables businesses to optimize costs related to labor, overhead, and materials, ultimately improving net income and operational efficiency. When calculating and reporting COGM, it is essential for businesses to apply these concepts accurately in their accounting and bookkeeping practices.
Understanding Cost of Goods Manufactured
June 1, 2026 · Accounting News, Blog, News
⏱ 3 min read
When it comes to the latest report for March 2026 manufactured goods orders, according to the United States Census Bureau’s May 4 report, the government agency reported a 1.5 percent bump in orders for the nation’s manufacturers, growing to $630.4 billion. Understanding concepts like Cost of Goods Manufactured (COGM) is essential to smooth operations.
The cost of goods manufactured (COGM) reflects the total manufacturing costs a company incurs during a particular accounting period to complete goods. It includes direct materials used, direct labor, and manufacturing overhead. COGM helps businesses manage inventory levels and serves as a key input for calculating the cost of goods sold (COGS) reported on the income statement.
The first step is to analyze how each input contributes to the result. This involves reviewing direct materials, direct labor, and overhead to determine the complete production costs for the accounting period. By evaluating each component’s contribution, companies can better project manufacturing capacity and cost-effectiveness.
Direct Materials Used in Production
Direct Materials Used = Beginning Raw Materials Inventory + Purchase of Raw Materials – Ending Raw Materials Inventory
This amount is then incorporated into the Total Manufacturing Costs (and ultimately the WIP inventory) shown above.
Calculating Direct Labor and Manufacturing Overhead:
Direct labor costs are determined from time logs or clock-ins (hours worked × hourly rate). Manufacturing overhead includes indirect production costs such as factory utilities, depreciation, and supervision.
Translating COGM to Cost of Goods Sold:
Once calculated, COGM is transferred to the Finished Goods Inventory account. Finished Goods Inventory consists of completed products ready for sale to customers. The standard relationship is:
COGM shows whether production costs are too high or too low relative to sales. For example, if one business generates $2,000,000 in revenue with $1,500,000 in COGS (25% gross margin), while another has $1,500,000 in revenue but only $750,000 in COGS (50% gross margin), the second company demonstrates stronger profitability.
Understanding COGM enables businesses to optimize costs related to labor, overhead, and materials, ultimately improving net income and operational efficiency. When calculating and reporting COGM, it is essential for businesses to apply these concepts accurately in their accounting and bookkeeping practices.
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
Here’s something that flew under the radar for most people: a court decision from late last year could put money back in your pocket if you got hit with IRS penalties during COVID. But you need to act fast! For some taxpayers, the deadline to file a claim is July 10.
What This Case Is Actually About
Remember when COVID was declared a federal disaster? That designation wasn’t just symbolic. It triggered real protections under the tax code, specifically Section 7508A, which lets the IRS push back deadlines and waive penalties when taxpayers are caught up in a disaster. We’re talking about failure-to-file and failure-to-pay penalties here, and those fees can add up to almost 50 percent of what you already owe, which is brutal!
The Kwong v. United States decision came down from the Court of Federal Claims in November 2025, and it changed the game. The court said the nationwide COVID emergency created a mandatory postponement running from Jan. 20, 2020, through July 10, 2023. Everything that came due in that window should have been bumped to July 11, 2023. In other words, a lot of people may have been penalized when they shouldn’t have been.
This Got Real on April 30
The case had been percolating quietly until the National Taxpayer Advocate (NTA) made some noise about it on April 30. That’s when things got interesting. According to the NTA, tens of millions of taxpayers could be eligible for refunds. Not just on the penalties themselves, but on the interest that piled up on top of those penalties.
The NTA isn’t being shy about this either. The office has pushed hard for the IRS to apply relief broadly instead of making people jump through hoops. They want systemic fixes, not case-by-case battles. And they’ve asked Congress to make sure procedural red tape doesn’t rob people of money they are owed.
There’s another wrinkle worth knowing about. Some refunds issued during 2020 through 2023 may have shortchanged taxpayers on interest because the IRS treated their returns as late. If Kwong holds up, you might be able to claim that missing interest, too.
Expats Had It Especially Rough
If you were living overseas when the pandemic hit, you know the chaos was next level. Borders slammed shut with no warning. People got stranded in countries they were just passing through. Others couldn’t get back to the places they’d been living for years.
Good luck reaching your accountant when consulates are closed, mail isn’t moving, and you’re dealing with a 12-hour time zone difference. Some folks couldn’t access their bank accounts. Others couldn’t get basic documents. And plenty of people were simply stuck, unable to go anywhere, when their filing deadlines rolled around.
Slapping penalties on taxpayers who were dealing with all of that? It misses the point entirely. The disaster relief rules exist for exactly these situations. The NTA has been clear: fair treatment means recognizing what people were actually going through.
You Need to File a Protective Claim
Here’s the practical part. If you want to preserve your right to get this money back, you have to file something called a protective claim. Think of it as a placeholder that keeps your options open while the legal dust settles.
For many people, the deadline is July 10, 2026, though it depends on the tax year involved. Don’t wait until the last minute to figure this out.
The good news is the paperwork isn’t complicated. You can use IRS Form 843 or just file an amended return. You need to list the tax years you’re claiming and note that your refund depends on how the Kwong case plays out. You don’t have to calculate the exact dollar amount right now. The whole point is just to get yourself on record before time runs out.
A Few Limitations to Know About
This relief is specifically about federal income taxes under the Internal Revenue Code. If you’re worried about Report of Foreign Bank and Financial Accounts (FBAR) penalties, that’s a different animal. FBARs fall under the Bank Secrecy Act, so Kwong doesn’t automatically help there. That said, you might still have a reasonable cause argument based on the same COVID disruptions.
State taxes? Every state did its own thing. Most offered some pandemic extensions, but those programs were separate and usually more limited than what we’re talking about here.
Conclusion
If there’s any chance this applies to you, file that protective claim now. Especially if you were overseas during the pandemic years. Once that deadline passes, the door closes for good.
The IRS Could Owe You Money Thanks to a Pandemic-Era Court Ruling
June 1, 2026 · Blog, News, Tax and Financial News
⏱ 4 min read
Here’s something that flew under the radar for most people: a court decision from late last year could put money back in your pocket if you got hit with IRS penalties during COVID. But you need to act fast! For some taxpayers, the deadline to file a claim is July 10.
What This Case Is Actually About
Remember when COVID was declared a federal disaster? That designation wasn’t just symbolic. It triggered real protections under the tax code, specifically Section 7508A, which lets the IRS push back deadlines and waive penalties when taxpayers are caught up in a disaster. We’re talking about failure-to-file and failure-to-pay penalties here, and those fees can add up to almost 50 percent of what you already owe, which is brutal!
The Kwong v. United States decision came down from the Court of Federal Claims in November 2025, and it changed the game. The court said the nationwide COVID emergency created a mandatory postponement running from Jan. 20, 2020, through July 10, 2023. Everything that came due in that window should have been bumped to July 11, 2023. In other words, a lot of people may have been penalized when they shouldn’t have been.
This Got Real on April 30
The case had been percolating quietly until the National Taxpayer Advocate (NTA) made some noise about it on April 30. That’s when things got interesting. According to the NTA, tens of millions of taxpayers could be eligible for refunds. Not just on the penalties themselves, but on the interest that piled up on top of those penalties.
The NTA isn’t being shy about this either. The office has pushed hard for the IRS to apply relief broadly instead of making people jump through hoops. They want systemic fixes, not case-by-case battles. And they’ve asked Congress to make sure procedural red tape doesn’t rob people of money they are owed.
There’s another wrinkle worth knowing about. Some refunds issued during 2020 through 2023 may have shortchanged taxpayers on interest because the IRS treated their returns as late. If Kwong holds up, you might be able to claim that missing interest, too.
Expats Had It Especially Rough
If you were living overseas when the pandemic hit, you know the chaos was next level. Borders slammed shut with no warning. People got stranded in countries they were just passing through. Others couldn’t get back to the places they’d been living for years.
Good luck reaching your accountant when consulates are closed, mail isn’t moving, and you’re dealing with a 12-hour time zone difference. Some folks couldn’t access their bank accounts. Others couldn’t get basic documents. And plenty of people were simply stuck, unable to go anywhere, when their filing deadlines rolled around.
Slapping penalties on taxpayers who were dealing with all of that? It misses the point entirely. The disaster relief rules exist for exactly these situations. The NTA has been clear: fair treatment means recognizing what people were actually going through.
You Need to File a Protective Claim
Here’s the practical part. If you want to preserve your right to get this money back, you have to file something called a protective claim. Think of it as a placeholder that keeps your options open while the legal dust settles.
For many people, the deadline is July 10, 2026, though it depends on the tax year involved. Don’t wait until the last minute to figure this out.
The good news is the paperwork isn’t complicated. You can use IRS Form 843 or just file an amended return. You need to list the tax years you’re claiming and note that your refund depends on how the Kwong case plays out. You don’t have to calculate the exact dollar amount right now. The whole point is just to get yourself on record before time runs out.
A Few Limitations to Know About
This relief is specifically about federal income taxes under the Internal Revenue Code. If you’re worried about Report of Foreign Bank and Financial Accounts (FBAR) penalties, that’s a different animal. FBARs fall under the Bank Secrecy Act, so Kwong doesn’t automatically help there. That said, you might still have a reasonable cause argument based on the same COVID disruptions.
State taxes? Every state did its own thing. Most offered some pandemic extensions, but those programs were separate and usually more limited than what we’re talking about here.
Conclusion
If there’s any chance this applies to you, file that protective claim now. Especially if you were overseas during the pandemic years. Once that deadline passes, the door closes for good.
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
Summer’s here, school’s out and vacations are ahead. That’s why now might be the perfect opportunity to carve out some time to make some positive changes in your financial life. Here’s a few ideas to get you started that are are significant, not too big or too small, and well within your reach.
Set Up a Safety Net
Rising costs and an uncertain geopolitical landscape make this more important than ever. If you already have sturdy savings, great. Having a three-to-six-month surplus is super smart. You never know when your fridge might go out, or you might have unexpected medical expenses. That said, consider increasing your contribution amount. If you’re living paycheck to paycheck, look where you might cut costs and get started. Putting away a little each month goes a long way. One smart way to boost this money is to open a high-yield savings or checking account. You can make balance transfers from your brick-and-mortar bank and glean higher interest rates from online funding sources.
Save 10K a Year with the $27.40 Rule
Talk about doable, this rule takes a daunting task and boils it down to an easy equation: $27.40 (a day) x 365 = $10,001 a year. Now, if you’re not sure how to achieve the strategy, you might start smaller by saving this amount every few days. The point is, after employing this simple habit, you’ll accumulate a little nest egg, which relates to the first idea of setting up a safety net. But you could also be saving for a dream vacay. It’s up to you!
Rebalance and Diversify Your Portfolio
If the rise and fall of the market have affected your assets by creating an imbalance, causing you to over-index certain investments, you can straighten this out. One way is to rebalance, which involves buying and selling holdings to change the ratio of the amount you have in stocks, bonds, and cash. In essence, you’re righting the equilibrium of your assets. The other is to diversify – mix things up – which is admittedly not new news, but it bears looking into from time to time. Otherwise, you might miss out on some significant growth opportunities.
Use the Snowball Method for Debt
To whittle away at your balances, list your debts from the smallest to the largest. Then make small, minimum payments on every account. But focus on the smallest and move your way up the list. When you can eliminate low-hanging fruit and experience quick wins, you’ll create momentum to keep going and ultimately live debt-free.
Dig Around for Lost Retirement Accounts
According to Yahoo! Finance, there are about 32 million forgotten or left-behind retirement accounts in the United States. Crazy, right? If you’ve been employed for a substantial amount of time, take some time to find them and roll them over. There’s a huge chance that your current employer’s retirement account or a personal IRA will offer smarter investments and lower fees/expenses. It’s worth a look.
Sign Up for Financial Newsletters
When you keep current on market changes and become proactive, not just let your assets sit there and earn interest, you are better able to maximize your net worth. If you don’t know where to start, consult your tax professional. They’ll be able to point you in the right direction. Reviewing relevant sources while enjoying your morning coffee just might be the best thing you do all day.
These are just a few tactics you can pursue mid-year. So, take a beat and review your assets. Time is money, and using it wisely is one of the smartest investments you can make.
How to make your money work for you: 9 ways to grow money | Fidelity
How to Pay Off Debt Fast: 8 Smart Strategies | 1st Ed CU
6 Financial Changes to Make in 2026
June 1, 2026 · Blog, News, Tip of the Month
⏱ 4 min read
Summer’s here, school’s out and vacations are ahead. That’s why now might be the perfect opportunity to carve out some time to make some positive changes in your financial life. Here’s a few ideas to get you started that are are significant, not too big or too small, and well within your reach.
Set Up a Safety Net
Rising costs and an uncertain geopolitical landscape make this more important than ever. If you already have sturdy savings, great. Having a three-to-six-month surplus is super smart. You never know when your fridge might go out, or you might have unexpected medical expenses. That said, consider increasing your contribution amount. If you’re living paycheck to paycheck, look where you might cut costs and get started. Putting away a little each month goes a long way. One smart way to boost this money is to open a high-yield savings or checking account. You can make balance transfers from your brick-and-mortar bank and glean higher interest rates from online funding sources.
Save 10K a Year with the $27.40 Rule
Talk about doable, this rule takes a daunting task and boils it down to an easy equation: $27.40 (a day) x 365 = $10,001 a year. Now, if you’re not sure how to achieve the strategy, you might start smaller by saving this amount every few days. The point is, after employing this simple habit, you’ll accumulate a little nest egg, which relates to the first idea of setting up a safety net. But you could also be saving for a dream vacay. It’s up to you!
Rebalance and Diversify Your Portfolio
If the rise and fall of the market have affected your assets by creating an imbalance, causing you to over-index certain investments, you can straighten this out. One way is to rebalance, which involves buying and selling holdings to change the ratio of the amount you have in stocks, bonds, and cash. In essence, you’re righting the equilibrium of your assets. The other is to diversify – mix things up – which is admittedly not new news, but it bears looking into from time to time. Otherwise, you might miss out on some significant growth opportunities.
Use the Snowball Method for Debt
To whittle away at your balances, list your debts from the smallest to the largest. Then make small, minimum payments on every account. But focus on the smallest and move your way up the list. When you can eliminate low-hanging fruit and experience quick wins, you’ll create momentum to keep going and ultimately live debt-free.
Dig Around for Lost Retirement Accounts
According to Yahoo! Finance, there are about 32 million forgotten or left-behind retirement accounts in the United States. Crazy, right? If you’ve been employed for a substantial amount of time, take some time to find them and roll them over. There’s a huge chance that your current employer’s retirement account or a personal IRA will offer smarter investments and lower fees/expenses. It’s worth a look.
Sign Up for Financial Newsletters
When you keep current on market changes and become proactive, not just let your assets sit there and earn interest, you are better able to maximize your net worth. If you don’t know where to start, consult your tax professional. They’ll be able to point you in the right direction. Reviewing relevant sources while enjoying your morning coffee just might be the best thing you do all day.
These are just a few tactics you can pursue mid-year. So, take a beat and review your assets. Time is money, and using it wisely is one of the smartest investments you can make.
How to make your money work for you: 9 ways to grow money | Fidelity
How to Pay Off Debt Fast: 8 Smart Strategies | 1st Ed CU
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
When it comes to raw materials, especially for fossil fuels, it’s essential to evaluate existing and potential production capabilities for such companies. Using the EV/2P Ratio is a powerful tool when evaluating fossil fuel-related companies.
Defining the Ratio
This ratio is calculated by dividing a business’ enterprise value into the company’s reserves. It provides financial analysts, investors and internal business stakeholders with a snapshot of a company’s reserves and the business’ likelihood of preserving operation growth. This standardizes valuations, thereby allowing analysts to compare company-to-company financials.
How to Calculate EV/2P
Enterprise Value (EV) / Total 2P Reserves
Defined as: Enterprise Value = Equity (open market price) + Debt (open market price) – Cash and Cash Equivalents
2P = Proven and Probable Reserves
Illustrating the Calculation
If a company’s capitalization is $300 million and debt consisting of $225 million, along with $30 million for proven reserve value, $20 million in probable reserves, and $25 million in possible reserves, the company’s resulting enterprise value becomes:
$300 million + $225 million = $525 million
The 2P reserves is:
$30 million + $20 million = $50 million
Plugging the numbers into the original formula, it’s: $525 million / $50 million = 10.5x (multiple)
Based on the resulting 10.5 multiple, this ratio provides a current valuation that translates to for every $1 in 2P reserves equals $10.50 of a market valuation.
Reserves are how internal/external stakeholders value the production/growth potential of oil/gas companies. It’s broken down into two categories:
1.) P1 are proven reserves, which are the highest caliber reserves. There’s at least a 9 in 10 percent likelihood (or more) of recoverable reserves. It’s also known as P90.
2.) Probable reserve (also known as P50) has an even chance of either non-recoverability or realized recoverability. This is the next best, but a lesser grade than P1.
These two resource categories are referred to as 2P.
Putting it in Perspective
Depending on the company’s calculated EV/2P Ratio, the business owner or investor can determine a course of action to take.
If it’s higher, it’s more highly valued than its competitors based on the same level of 2P reserves; therefore, the company’s shares are more expensive against its peers. This can give investors pause because other undervalued stocks are more attractive due to a higher likelihood they’ll appreciate.
However, if a company is valued higher, but the company is more efficient or a higher performer, investors also may be interested because its production and earnings justify the higher valuation. That’s why looking at the metric in a silo is not effective.
Debt Concerns
When it comes to debt and analyzing this ratio, fossil fuel businesses are often highly levered since they use massive sums of debt for research and development and continued operations.
Since the EV value looks at debt and equity concurrently, analyzing a company’s capital structure is essential when comparing companies’ valuations. Essentially, if a company has too much debt and if interest rates suddenly increase or it can’t service debt if the price of crude plummets, it may run into debt servicing issues.
While this ratio is effective in providing a level playing field for analytical uses, it’s important to remember that it needs to be used in conjunction with comprehensive financial analysis.
Version 6
Understanding the EV/2P Ratio
May 1, 2026 · Blog, General Business News
⏱ 3 min read
When it comes to raw materials, especially for fossil fuels, it’s essential to evaluate existing and potential production capabilities for such companies. Using the EV/2P Ratio is a powerful tool when evaluating fossil fuel-related companies.
Defining the Ratio
This ratio is calculated by dividing a business’ enterprise value into the company’s reserves. It provides financial analysts, investors and internal business stakeholders with a snapshot of a company’s reserves and the business’ likelihood of preserving operation growth. This standardizes valuations, thereby allowing analysts to compare company-to-company financials.
How to Calculate EV/2P
Enterprise Value (EV) / Total 2P Reserves
Defined as: Enterprise Value = Equity (open market price) + Debt (open market price) – Cash and Cash Equivalents
2P = Proven and Probable Reserves
Illustrating the Calculation
If a company’s capitalization is $300 million and debt consisting of $225 million, along with $30 million for proven reserve value, $20 million in probable reserves, and $25 million in possible reserves, the company’s resulting enterprise value becomes:
$300 million + $225 million = $525 million
The 2P reserves is:
$30 million + $20 million = $50 million
Plugging the numbers into the original formula, it’s: $525 million / $50 million = 10.5x (multiple)
Based on the resulting 10.5 multiple, this ratio provides a current valuation that translates to for every $1 in 2P reserves equals $10.50 of a market valuation.
Reserves are how internal/external stakeholders value the production/growth potential of oil/gas companies. It’s broken down into two categories:
1.) P1 are proven reserves, which are the highest caliber reserves. There’s at least a 9 in 10 percent likelihood (or more) of recoverable reserves. It’s also known as P90.
2.) Probable reserve (also known as P50) has an even chance of either non-recoverability or realized recoverability. This is the next best, but a lesser grade than P1.
These two resource categories are referred to as 2P.
Putting it in Perspective
Depending on the company’s calculated EV/2P Ratio, the business owner or investor can determine a course of action to take.
If it’s higher, it’s more highly valued than its competitors based on the same level of 2P reserves; therefore, the company’s shares are more expensive against its peers. This can give investors pause because other undervalued stocks are more attractive due to a higher likelihood they’ll appreciate.
However, if a company is valued higher, but the company is more efficient or a higher performer, investors also may be interested because its production and earnings justify the higher valuation. That’s why looking at the metric in a silo is not effective.
Debt Concerns
When it comes to debt and analyzing this ratio, fossil fuel businesses are often highly levered since they use massive sums of debt for research and development and continued operations.
Since the EV value looks at debt and equity concurrently, analyzing a company’s capital structure is essential when comparing companies’ valuations. Essentially, if a company has too much debt and if interest rates suddenly increase or it can’t service debt if the price of crude plummets, it may run into debt servicing issues.
While this ratio is effective in providing a level playing field for analytical uses, it’s important to remember that it needs to be used in conjunction with comprehensive financial analysis.
Version 6
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
The Customer Acquisition Cost (CAC) measures how much a company spends to obtain new, additional customers. Oftentimes, it’s used with the customer lifetime value (LTV) metric, which also projects the customer’s profitability to calculate the newly acquired customer’s value.
It’s primarily used to measure a business’ sales and marketing departments to figure out their profitability, profit margin and return on investment figures.
How to Calculate
CAC = Sales and Marketing Expense/Number of New Customers
Where: Examples of the expenses include product and service promotion expenditures, special compensation and commissions, regular wage payments, and operating expenses.
The tally of newly acquired customers is simply how many new, unique contracts the business acquired. It’s important to keep the expenses and customer acquisition numbers consistent over the same periods.
Why It’s Important
Business owners and their managers, along with investors, can look at sales and marketing efforts from a return on investment on their expenditures and outcomes. For example, there could be multiple channels that sales and marketing utilize to obtain new customers over a quarter, half-year, or 12-month period (such as email marketing, social media marketing, conferences, etc.). Based upon each channel, the customer acquisition cost is determined by dividing the financial outlay per customer acquired.
From there, each channel can be analyzed to see which one works well and, equally important, which ones don’t work well and either need to be discontinued or modified. Internal stakeholders and external investors (both existing and potential) can look at trends to see if existing management is productive or needs to be replaced with more competent individuals.
Accounting Considerations
Based on FASB’s Accounting Standards Codification 340-40, businesses are required to document and capitalize incremental costs of securing new customer business if the related expenses are projected to be recouped.
An incremental cost in the scope of obtaining a contract is a cost an entity incurs to obtain a contract that wouldn’t have been incurred if the contract hadn’t been obtained.
While a sales commission (be it fixed or a percentage of a new contract) may be considered an eligible incremental cost to one of its employees, it’s not necessarily always the case. Rather, the true test of whether an incremental cost is capitalizable depends on the subjective interpretation of whether a mandated financial expenditure for an incremental cost is attributed to signing a contract with a new customer.
The following sample situations often require more investigation to determine whether the capitalization of costs is applicable:
Equity issuances based upon meeting production and essential function goals
Employee compensation according to previous years’ executed contracts
Sales commissions allocated over multiple time frames and/or to more than one employee for a single contract.
ASC 340-40 also stipulates the amortization schedule of capitalization costs of obtaining a customer contract on a scheduled timeline that follows the delivery to the customer of the contracted goods or services.
Conclusion
While the customer acquisition cost may be straightforward, when it comes to subjective cases, businesses that have experience with murkier situations are able to make the most of their subjective sales and marketing expenses when navigating the tax and accounting landscape.
Understanding the Customer Acquisition Cost
May 1, 2026 · Accounting News, Blog
⏱ 3 min read
The Customer Acquisition Cost (CAC) measures how much a company spends to obtain new, additional customers. Oftentimes, it’s used with the customer lifetime value (LTV) metric, which also projects the customer’s profitability to calculate the newly acquired customer’s value.
It’s primarily used to measure a business’ sales and marketing departments to figure out their profitability, profit margin and return on investment figures.
How to Calculate
CAC = Sales and Marketing Expense/Number of New Customers
Where: Examples of the expenses include product and service promotion expenditures, special compensation and commissions, regular wage payments, and operating expenses.
The tally of newly acquired customers is simply how many new, unique contracts the business acquired. It’s important to keep the expenses and customer acquisition numbers consistent over the same periods.
Why It’s Important
Business owners and their managers, along with investors, can look at sales and marketing efforts from a return on investment on their expenditures and outcomes. For example, there could be multiple channels that sales and marketing utilize to obtain new customers over a quarter, half-year, or 12-month period (such as email marketing, social media marketing, conferences, etc.). Based upon each channel, the customer acquisition cost is determined by dividing the financial outlay per customer acquired.
From there, each channel can be analyzed to see which one works well and, equally important, which ones don’t work well and either need to be discontinued or modified. Internal stakeholders and external investors (both existing and potential) can look at trends to see if existing management is productive or needs to be replaced with more competent individuals.
Accounting Considerations
Based on FASB’s Accounting Standards Codification 340-40, businesses are required to document and capitalize incremental costs of securing new customer business if the related expenses are projected to be recouped.
An incremental cost in the scope of obtaining a contract is a cost an entity incurs to obtain a contract that wouldn’t have been incurred if the contract hadn’t been obtained.
While a sales commission (be it fixed or a percentage of a new contract) may be considered an eligible incremental cost to one of its employees, it’s not necessarily always the case. Rather, the true test of whether an incremental cost is capitalizable depends on the subjective interpretation of whether a mandated financial expenditure for an incremental cost is attributed to signing a contract with a new customer.
The following sample situations often require more investigation to determine whether the capitalization of costs is applicable:
Equity issuances based upon meeting production and essential function goals
Employee compensation according to previous years’ executed contracts
Sales commissions allocated over multiple time frames and/or to more than one employee for a single contract.
ASC 340-40 also stipulates the amortization schedule of capitalization costs of obtaining a customer contract on a scheduled timeline that follows the delivery to the customer of the contracted goods or services.
Conclusion
While the customer acquisition cost may be straightforward, when it comes to subjective cases, businesses that have experience with murkier situations are able to make the most of their subjective sales and marketing expenses when navigating the tax and accounting landscape.
Disclaimer
These articles provide general information on tax, accounting, and financial topics for small businesses and individuals. They are educational in nature and are not specific legal, accounting, financial, tax, or other professional advice, and should not be relied upon as such. This content was prepared by Service2Client and may have been reviewed or edited by the website owner for accuracy and compliance. Look for a trust mark below for verification details. No representation is made that any approach described will achieve a particular result, and no regulatory or professional body has reviewed or endorsed this content. Because each situation is different, readers should consult a qualified professional about their specific circumstances before acting. Images accompanying these articles are protected by copyright and may not be copied or reused.
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The Customer Acquisition Cost (CAC) measures how much a company spends to obtain new, additional customers. Oftentimes, it’s used with the customer lifetime value (LTV) metric, which also projects the customer’s profitability to calculate the newly acquired customer’s value.